Many Seo experts suggest that " Ahrefs and Semrush" are professional website analysis tools. they emphasis that these two are powerful and accurate data software. But because the price is too high, and it is not possible for every to do professional SEO. there are fewer opportunities to use it, so everyone asks if we can recommend free website data analysis software, so there is today's SimilarWeb tutorial, we will use it Free function to teach everyone to analyze website data accurately.
The course is divided into the following sections:
- What is SimilarWeb? What are the features?
- How to analyze website data with SimilarWeb?
What is SimilarWeb? What are the features?
SimilarWeb (Visit://https://www.similarweb.com ) is one of the most popular website analysis tools in the world. The main functions include analyzing website and competitor website traffic information, analyzing website traffic sources, keywords, and user stickiness, such as website stay time, bounce rate, page views, and so on.
People can analyze the traffic data of any website on the platform. Of course, if it is a free account, the first 5 results of the data are usually displayed (however, this is enough for individuals or small and medium enterprises.)
SmilarWeb also has a Google Chrome plug-in version, so installing it in Chrome can analyze website specific data very quickly. OK, let ’s take a look at how SimilarWeb analyzes website data.
How to analyze website data with SimilarWeb?
How to use SimilarWeb?
First, enter the URL and visit https://www.similarweb.com/ . After entering the website, enter the URL that needs to be analyzed (warm tip: after registration, the analysis data will be more comprehensive.)
Take Google.com as an example for analysis. The analysis results are divided into the following parts:
website ranking,website traffic,traffic source country, traffic source channel, traffic referral channel, search keywords, social channel performance, display advertising, audience Interest insights, competitor sites.
Let's take a closer look
1. Website ranking
Here, we can see the website introduction, establishment time, headquarters and ranking information. The ranking information here is divided into 3 parts:
- Global ranking: indicates the ranking of the website in terms of traffic. The smaller the number, the higher the ranking.
- Country Ranking: This is the ranking of the country in which the website is used the most. Also the smaller the number, the better the ranking
- Industry ranking: Represents the ranking of the website in the same industry. What needs special attention in this place is the industry rankings. Through the industry tips given by SimilarWeb, we can do external links for related industries. You can also know where you are in the industry.
Tip: If the ranking of a website is very low (the number display is very large and the ranking is lower), there is generally no data to display, because the data is too small to be worth analyzing.
2. Website traffic situation
The platform will count data such as the total number of visitors, dwell time, and bounce rate for each month in the past 6 months. From the figure, we can see that Google is indeed the number one website in the world. It has an average monthly visits of 758 billion times, a stay time of more than 10 minutes, and a bounce rate of only 29%. This place is very useful for us to research competitors 'websites. We can know the competitors' website traffic and user stickiness.
3.Country of origin of traffic
Continue to decline, we can see the country of origin of the traffic.
Because we are researching Google.com, it is the main domain name, Google in other countries, and some subdomains, such as google.com.br, google.fr, and so on. In the picture we can see that the country that uses google.com the most is the United States, followed by Brazil and India.
In this place, we can use it to roughly judge the main market of the website or competitors. Understand the market's traffic share.
4.Traffic source channels
In this place we will focus on the source channels of the traffic. The percentage of traffic that the website receives from each source is shown here. We can know which drainage methods are used on the website. We can further analyze how the website is done.
As shown in Figure:
- Direct stands for the website directly entered by Url. A high percentage indicates that brand building has been successful.
- Refferrals stands for referral traffic, which is what we call external chain or external traffic. This item has a high percentage, which means that the website's external chain construction is relatively successful. If it is a competitor's website, you can follow its external link to divert your own website.
- Search represents traffic coming from search engines. If the proportion of traffic is large, it means that he ranks higher on the search engine. If it is a competitor's website, we can focus on his keywords, content, and ranking.
- Social represents traffic coming from social channels. If this item has data, it indicates that the website uses social marketing methods. We can find them on the corresponding social platforms, and analyze and learn.
- Mail represents the traffic coming from email marketing.
- Display, generally represents the display ads
The following is a detailed analysis of the source channel traffic.
5. Referral channel traffic
As we mentioned above, referral channel traffic mainly refers to external chain traffic. Here we can see which websites are driving traffic to the website.
Here, we can use it to gain insight into the external links of websites or competitors. In particular, the top 5 referral sites are most useful for us. Here we can get the following information:
1. What are the sources of the website's external links (blog, directory, forum, etc.)
2.Which websites are your competitors getting high traffic from?
3.How do you change how to copy or improve your external chain strategy
6-As we mentioned above, referral channel traffic mainly refers to external chain traffic. Here we can see which websites are driving traffic to the website.
Here, we can use it to gain insight into the external links of websites or competitors. In particular, the top 5 referral sites are most useful for us. Here we can get the following information:
1. What are the sources of the website's external links (blog, directory, forum, etc.)
2.Which websites are your competitors getting high traffic from?
3.How do you change how to copy or improve your external chain strategy
6.Search traffic
Search traffic here is divided into paid traffic and free traffic. All paid are from advertising. What's free is traffic from search engine rankings.
Search traffic here is divided into paid traffic and free traffic. All paid are from advertising. What's free is traffic from search engine rankings.
By referring to the website or competitor research, we can know. What are the top 5 keywords for driving traffic to your website? Does the site have Google ads? What are the top 5 keywords that bring traffic to your website.
If the keywords in it match your product, OK. We can put it on our website to do rankings.
7.Social traffic
Want to know if your competitors are marketing on social platforms such as YouTube, Facebook, Linkedin? Just check this place
Here, it not only shows the channels of social operation of the website, but also shows which channels have the best drainage effect. With this data, you can analyze
1.Do your competitors use these social channels like you
2. Which platforms do so much social traffic come from?
3. Do you not pay attention to effective platforms made by competitors?
Through analysis, you can find the most valuable social marketing platform for you.
8. Display advertising
Through analysis, first of all, we can know whether the website is running display ads. Then we can see the top 5 display advertising platforms and the top 5 display advertising networks that bring traffic to the website. If you want to run display ads. Well, congratulations, you just use these display networks that your competitors perform best. Time and labor saving effect is good.
9. Audience interest analysis
The audience, we can also say our customers. Understanding them is a prerequisite for us to transform them.
Here, by analyzing the website, we can know the audiences who are interested in the website, as well as other industries, platforms, or topics. Lets you understand your audience more fully.
At the same time, we can promote on the platform that the audience is interested in or do external links for our website. At the same time, we can also write copy based on topics that the audience is interested in.
10.Competitor research
Here SimilarWeb provides us with 10 website competitors, you can sort by Similarity similarity, or sort by ranking. In addition, you can also directly click on competitors' websites to compare the two websites and analyze the gap between the two.
Today's SimilarWeb tutorial is shared here. Have you learned it? If you have any questions, please leave a comment below.
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