What should I do with internal links in website construction?


1. Add content when needed

Some SEOs blindly add links in articles, or do not add blind links is incorrect. When you need to add a link in an article, you don't need to add it. For example, to cite a technical term in an article that users may not understand, you can internally link to a specific page.
(1) Link to the target results page. Both technical terms and all anchor text links must be specific pages. For example, I am talking about a sentence on how to do an external link. Most people just do n’t know how to do an external link.  This anchor text links to an article about how to do an external link. Not a website or a listed page about external links, whether it is a home page or a listed page will increase the difficulty of user selection.
(2) This article will understand the anchor text. No matter how you add the link, it won't affect your reading, three words as anchor text, so you can use the keywords you want as anchor text.

2. Related articles at the end of the article

At the bottom of the article, it is recommended not to do too much clutter, 4 is the best and 8 is the largest. The recommended articles are based on the principle of keyword matching, and can also be recommended based on the user's reading order. Profiters may be more interested in cost. The reading habits of users need to be analyzed based on website data.

3. The number of pages per page

The pages of large and medium-sized websites are not just a problem, users may be interested in other pages with similar content after reading one page. So at the bottom of large and medium-sized websites, there may be things you might be interested in. This link is not only seen as a scam, it will also reduce the user's exit rate.

4. The link should be explained in text

Websites with search engine elements such as pictures, animations, videos, etc. cannot be identified for text interpretation and need text links. For example, the watermelon picture should not only be a link to the picture, but the following picture should also be the text: watermelon, and the watermelon word should also be linked.
If it's video and animation, you need to explain video and animation.

5. Column pages can also be used as internal links to other websites

Listed pages can be used as links to this site, as well as second-level domains under recommended links and links to other website-related content.
Making link suggestions can both reduce the jump rate and increase the weight of the internal pages.
I've heard of white hat technology since 2015, so what is white hat? Zhu Gejian today shared their understanding of white hat SEO.
First, the concept of
white hat White hat search engine optimization is actually called according to Baidu search optimization rules. High imitation watches are different from black cat search engine optimization technology. If we follow Baidu's website seo rules to optimize the website, which can give users a good user experience and thus make the website ranking, then this optimization method can be called white hat seo technology. White hat SEO technology
Second, the meaning of
white hat White hat SEO can be long-term development of the website, and later development, for the website ranking, traffic will be better and better, once the ranking is completed, it will become more and more stable. Even if the Baidu algorithm is fine-tuned, your website will not be affected, because white hat SEO is Baidu's normal optimization algorithm.
Third, the advantages of white hat SEO
1. High-quality websites that have been retained for a long time
2. It is consistent with the Baidu ranking algorithm and will not be punished by Baidu
3. Once the website is discharged, the traffic volume will rise steadily.
4. Disadvantages of White Hat SEO
1. Early stage requires a lot of investment and maintenance
2. The long time required for website ranking and traffic does not help companies to quickly obtain traffic
White hat SEO technology is also an optimization method advocated by Baidu and many webmasters , Including the white hat SEO technology used by Zhengzhou SEO. According to Baidu's ranking rules, ranking on the premise of bringing content to users is the root of search engine optimization technology.
5. White Bay steps
1. Keyword orientation analysis
2. Website architecture analysis
3. Website directory and page optimization
4. Content publishing and link placement
5. Dialogues with search engines
6. Establishment of site maps, site maps
7. High quality Friendship connection
8. Network traffic analysis

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