how to keep your website up to date

Content is king. But unless the king is 100% active, determined and unanimous in his decisions and actions, he cannot rule.

In the content marketing world, your blog content executes similarly. In order for your competitors to stand out and make blog readers happy with your performance, you must continue to add value to your desktop.

Blog readers want fresh content. As a business, regardless of its nature, it is your responsibility to meet market needs.

In today's post, we will discuss the importance of fresh content and will explore strategies, tips, and tricks that can help you keep your blog content fresh.

It sounds pretty good?

let us begin.

How does your old content affect your business?

It's easy to forget a blog post published a year ago. Many webmasters and blog owners unknowingly treat their old content as outdated. "Why should I focus on old things when I can focus on new things?"

Well, ignoring your old content will have a negative effect:

·      Brand reputation: Once you post a blog post and forget about it, it can have a different effect. For example, if you’re old blog content is mediocre or outdated; your fans may start to think your brand is untrustworthy.

·      SEO damage: Search engines are much stricter today when it comes to defining content quality. If your blog contains irrelevant and outdated content, you risk losing some of the positions in the SERP.

·      Lost revenue: Your content is valuable. If you forget it, it's like you throw it in the trash. Rather than ignore your old job, let it work for you again. By following the various techniques that I will explain shortly, your old content can bring you a lot of noteworthy benefits.

Basis

Here are four basic but essential tips to make your blog content as fresh as possible.

Set goals and build systems around them

First, you need to determine what you want to accomplish. Your blog is part of a larger context, and this is your content marketing strategy. right now. Your blog strategy is part of the same content marketing strategy, so you need to work on your goals to create progress.

Define what you do monthly, weekly, and daily to achieve specific goals. Some common goals of blogs are:

·      Enhance brand awareness

·      Improve search engine rankings to generate organic traffic

·      Improve brand reputation

·      Provide educational value to fans and customers to increase trust

·      Acquire leads and customers

After establishing goals, you should create a system of habits and actions to achieve them. For example: if you want to increase brand awareness, define the minimum number of blog posts to publish each week. Also, define the type of blog posts you will post – which theme combination will you use? When will you post a blog post?

This is the "method". You need to create a plan, and then you must follow the plan.

Create a content calendar

To simplify your work, use the content calendar. Rather than chaotically deciding what blog content to create each day, spend a few hours a week planning everything. You can set a monthly or weekly calendar to your liking.

Think of it as an outline: write down the title, three to five ideas, possible documents (if any), and the time of release. Plan your day and start working on a stable schedule!

Prepare and schedule your posts in advance

If you have created a calendar and most blog posts are prepared in advance, you can schedule them using various automatic publishing tools. By automating the publishing process, you save time and make room for other important issues that require your attention.

Write evergreen content

 As a final basis, you should create evergreen content. This is content that will never expire because evergreen content emphasizes the needs, problems, and solutions that never disappear. Before writing a topic, complete this quick test.

If you think your audience will encounter the same problem in 100 years, you are thinking about an evergreen topic. If not, think twice before investing time and energy into content that may not be of any value in a few years.

A simple strategy to keep content fresh

Now that we have covered the basics, let's use some of the most effective ways to keep your content fresh. In case you run out of ideas, the following twelve tips should keep you busy.

Optimize your old blog posts

Rather than forget your previous good posts, get them back to life. First, optimize and update the following areas:

·      Update your past references. Recheck each link and change outdated data.

·      If so, please modify the statements you made in the past, statements that are not actual or correct today.

·      Delete every time-based reference that is closely related to past events or beliefs.

·      Change tense (for example, replace "yes" with "yes")

·      If you organize your blog posts by date, consider adding a summary that explains the updates

If you come across blog posts that aren't worth optimizing, you shouldn't be sad to delete them. If you think they are of poor quality, you should not hesitate to remove them from your blog as they can damage the reputation of your brand.

Optimize your SEO posts

Search engine optimization blog posts are beneficial in many ways. For example, when you add new keywords and key phrases that are currently relevant, let Google know that you are actively improving the quality and authenticity of your content. Second, your readers will enjoy reading the latest content that brings new things to life.

·      Add new keywords and delete irrelevant keywords.

·      Update your image alt tags, titles, and meta tags.

·      Update blog post thumbnails to provide freshness.

·      Add new relevant visual content such as images, graphics, and videos.

·      Reset text content to video or audio content.

Repost your biggest blog content after refreshing

Once your old content is "refreshed", you should re-post it to your blog post. Instead of stopping here, you should start actively promoting your fresh content on more content distribution channels.

Start with social media. Considering that you have a brand page, let your fans know that you are interested in them. You can even put reused old content into an email auto responder sequence and integrate it into an email marketing campaign. Either way, don't just update and forget about it. Instead, actively promote it to increase exposure.

Habit not paying attention to all ideas

If you develop a habit of staying sharp, the idea of ​​a great blog post is simple. Pay attention to every discussion, article, video, and content you consume every day. When you are on the street or in a busy meeting, your inspiration may suddenly pop up.

When good ideas come up, you need to jot them down immediately. Don't count on your memory. There is no benefit in storing the idea of ​​a blog post in your head, especially since you fill your thinking space with details that can be easily stored in paper or digital documents.

All in all, the process of presenting a new blog topic is not limited to brainstorming or research meetings. By proactively jotting down your thoughts and ideas every day, you will have many themes to choose from the moment you set up your content calendar.

Reuse your content

Reusing content means changing the format of the content. If you write a text article on "Five Ways to Reduce Belly Fat", you can turn it into a short video explaining the same content or short audio file streets people can listen to while driving or walking.

The goal is to make visits to different target audiences who use your content in different ways.

Survey audience

One of the most effective ways to generate good ideas for your future blog posts is to leverage your audience. Let your readers provide some ideas for their fresh content instead of guessing, emphasizing, and researching.

You can stay in touch with your audience through direct email. Make it very personal and let your readers understand that you have taken the time to personally write this message to them. If your fans and customers feel harmonious, they will be happy to advise you.

Another strategy you can use is to give your email list and social media followers a chance to win five-minute discounts and exclusive offers. Send them surveys and let them know they have a chance to win a special opportunity!

Encourage readers to provide suggestions

There are many ways to encourage readers to provide suggestions. First, you can do this through surveys. Second, you can keep asking.

Ask your readers to comment and provide feedback every time you complete a blog post. By repeating this request over and over again, you can increase your chances of receiving useful ideas and suggestions.

Research forums and Q & A platforms

If you know where to focus your attention, new ideas for finding fresh content are less complicated. Industry forums and Q & A platforms such as Yahoo Answers and Quora are incredibly powerful sources of inspiration because they fully contain the type of information you need to generate relevant new topic ideas.

Start by identifying the most relevant forums in your industry. Create a profile on each profile, optimize it appropriately, and start participating. Get in the habit of reading new topics every day to discover the hottest topics people talk about. Pay attention to the problems and needs of the target audience, and write down every idea that comes to mind!

Research your game

As a wise man said, "Nothing new in the sun." Creativity is a very rare concept today, especially in the field of content marketing. However, if you know how to add the correct rotation, it's easy to get uniqueness.

An effective way to generate new ideas for your future blog posts is to research competitors. Browse their blog posts (even the oldest ones) and see what they did right and what they did wrong. Choose some of their themes and add some twists and turns to make you look like an expert.

Don't be afraid to "copy" ideas. Creativity does not have any trademarks. As long as you write in a unique voice and add value, you won't be saddened by the idea of ​​"borrowing" your neighbors.

Find reliable visitors blogger or freelance writer

Last but not least, you can expand the entire process by adding new talent to your team. When allowing others to write on your blog, you need to make sure their writing skills are compatible with your quality standards. Second, you need to decide whether to choose a guest blog or a professional freelancer.

Generally, there are three possible options:

·      Invite more guest bloggers to contribute to your feed

·      Hire professional writers on boards and platforms like Pro Blogger or Upwork.

·      Outsourcing more affordable writers. For example, college thesis writing services are the ideal place to find affordable young talent