If your goal is to increase the visibility and traffic and revenue of your website separately, then a comprehensive and well thought out search engine optimization strategy is what you are asking for.
Although page strategies such as link building are still at the top of the agenda, page search engine optimization is equally important in the era of semantic search.
Search engine attention has gradually shifted from a single authority to the quality, structure, relevance, and overall user experience of the content you provide. Therefore, focusing on these aspects also plays an important role in successfully going online.
In the past, search engine optimization tags proved to have a significant impact on rankings, but now tags are one of the most controversial aspects of web search engine optimization, surrounded by debate.
Which labels are now obsolete? Which are as important as ever?
To answer these questions, it is important to understand what each tag does and evaluate its impact on user and search friendliness.
Whatever these are like meta tag titles and descriptions, or other tags to categorize or organize content in a manner-the way we use tags, the relative impact on rankings and traffic has naturally changed over the years.
As search engines become smarter at reading and interpreting data, the use of various tags in a manipulative manner is outdated. However, new labels and new ways of organizing data are coming into the game, and by changing methods, people can make good use of old and new methods.
Let's dive into the various tags and investigate their SEO importance.
Title tag
Header tags are HTML attributes that specify the <header> part of a web page title. It is usually displayed as a clickable title in SERPs, and is also displayed in social networks and browsers.
Title tags are designed to provide a clear and comprehensive concept for the content of a web page. But do they have a significant impact on rankings because they have been for many years?
On the one hand, they are no longer "cure all the ills", because explicit keyword filling does not seem to convince Google. On the other hand, well-written optimized headlines and higher rankings go hand in hand even if the direct relevance becomes weak.
In the past few years, user behavior factors have been discussed a lot as a logical proof of relevance, thus becoming a ranking signal-even Google representatives acknowledge its impact.
The title of the page remains the first thing a searcher looks at in a SERP and decides whether the page is likely to respond to a search intent. Well written may increase clicks and traffic, which has at least some impact on rankings.
A simple experiment can also show that Google no longer needs your title tags to include exact-match keywords to understand the topics covered by the page.
This shows how search engines can become more powerful in reading and understanding content and context, rather than relying solely on keyword instances.
You can see how the title is not a panacea, but it is a key part of proving that your page is relevant and valuable.
Search engines are now considering more comprehensive pictures and tend to evaluate the content of web pages as a whole, but the cover of the book is still important — especially when it comes to interaction with searchers.
Following best SEO practices, you should:
- Give each page a unique title that describes the content of the page concisely and accurately.
- Keep titles up to 50-60 characters long (for them they won't be truncated in the SERP).
- Put important keywords first, but in a natural way, it's as if you write headlines for your visitors first.
- Use your brand name in the title.
Meta description tags
A meta description is another piece of text placed in the <header> of a web page, usually displayed in a SERP fragment, along with the title and page URL. The purpose of the meta description is to reflect the nature of the page, but with more details and context.
It is no secret that the meta description has not been an official ranking factor for nearly a decade. However, the importance of the meta description tag is closely related to the title tag because it affects searchers' interaction with your website.
- This description occupies the largest part of the SERP snippet and is a great opportunity to invite searchers to click on your website, promising to provide a clear, comprehensive solution for their query.
- The description affects the number of clicks you get, and if the content of the page does fulfill its promise, it may also increase clickthrough rates and reduce bounce rates. That is why the description must be as realistic as possible, as it is inviting and clearly reflects the content.
Of course, no description can exactly match all the queries you can rank for.
Your meta description can be any length you want. But Google usually only displays about 160 characters in a SERP-and the code snippet Google uses for your site may not be a meta description you write, depending on the query.
Following best SEO practices, you should:
- Provide a unique meta description for each page that clearly reflects the value of the page.
- Google code snippets can usually contain up to about 150-160 characters (including spaces).
- Include the most important keywords, but don't overuse them. Write a letter for someone.
- Alternatively, use compelling call-to-actions, unique propositions you provide or additional tips on what to expect – “know”, “buy” structures, and more.
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